JADEN SMITH’S UMAMI BURGER X IMPOSSIBLE LAUNCH
STARS AND FAMILY COME OUT TO SUPPORT AND CELEBRATE

Proving that everybody loves a good burger, celebrity spawn Jaden Smith hosted his Umami Burger Artist Series launch party at The Grove to celebrate his Jaden's Impossible Trio collaboration with Impossible Foods. 

Mother Jada Pinkett Smith arrived to support her son and celebrate his success sharing tons of laughs and kisses on the cheek. Close to 300 guests attended, including Eric Dane, Jordyn Woods, Sam Jones III, Jaden's closest friends and many notable influencers. 

Jaden, the voice of Kaz Kaan on Netflix’s Neo Yokio, was flanked by a huge crew of friends at the event in support his launch. Jaden and Jada were spotted celebrating with Daniel Del Olmo, CEO of Umami Burger, Gregg Frazer, COO of Umami Burger, and David Lee, COO of Impossible Foods - everyone super excited about the launch. 

The launch party was hosted by sbe, Umami Burger's majority shareholder, in partnership with Impossible Foods, JUST water, and New Balance to celebrate the collaboration with Jaden. Guests were served the Trio on passed trays along with other Umami favorites, including Sam's Crispy Chicken, Cheesy Tots, and mini chocolate milkshakes. 

Guests at the party sipped on a bevy of signature cocktails, including: Rande's Spicy Margarita, Maple Bacon Old Fashioned (my favorite of the night), Velvet Mule, and Casamigos Frozen Margarita. Jaden’s Impossible Trio, a brand new, environmentally conscious dining experience, is available at participating Umami Burgers nationwide with $1 from every sale benefiting American Red Cross hurricane relief efforts.