REVEL AVILA

A Mexican spirit made 100% from blue Weber agave, sound familiar?

Produced in the Morelos region of Mexico, the second smallest state in the country, the location means the spirit can’t be identified as mezcal nor tequila. Instead, this new spirit is called avila.
                                                                                                                
Get to know it.

Since 2012, REVEL Spirits has been handcrafting a super-premium, award-winning alcohol expression from 100% pure agave grown in mineral-rich soil some 3,000 feet above sea level. The agave is farmed by hand and the piña is roasted and steamed. Oh yeah, it is also naturally pollinated by bats, yes, bats, via long shoots with flowers from agave plants.

REVEL Avila, which is triple distilled, is currently offered as a Blanco, Reposado, and Añejo. The spirit, born in Morelos, is created in virgin soil with a terroir that yields incredibly healthy agave.

“REVEL Avila is a bridge of sorts, between the flavor profiles of a fine tequila and mezcal,” says Micah McFarlane, Chief Executive Officer of REVEL Spirits Inc. “If someone is seeking a drink that has a clean nose, but is not so assaultive in terms of smokiness, then REVEL Avila is a great choice. It is also versatile enough to be enjoyed straight or mixed. In addition, it also represents an opportunity for bartenders to educate their clientele and take them on a journey through the world of agave spirits, helping them expand their understanding of the category and the countless options outside of tequila, that they can expose themselves to.”

The spirit, which is smooth served straight, can also work quite nicely in a Negroni or Old Fashioned.

“There’s a whole world of agave spirits that exists outside of tequila,” McFarlane explains. “Avila exists alongside the likes of tequila and its other cousins mezcal and sotol. We are carving out our place alongside them.”

Below are cocktail recipes to make at home with Revel Avila.

REVEL YELL
By Josh Goldman
½ oz Massenez crème de pêche
2 oz Revel Avila Reposado
4 dashes orange bitters

Garnish: fresh peach

Build in mixing glass, stir until properly diluted and serve in a nick and nora glass

REVEL MEXICAN BONFIRE
By Andrew Parish
¾ oz smoked agave nectar
1 oz fresh Lime Juice
1 ½ oz Revel Avila Blanco

Garnish: Sea Salt and a dash of Cayenne

Build in tin, shake cocktail and strain over fresh ice in a double Old Fashioned glass rimmed with cayenne/sea salt mixture.

Story By; Jose Martinez

Photography Courtesy Of: Revel Avila